Over 1 million people took their Health IQ quiz and formed the basis for the scientific analysis of the relationship between health and health knowledge.Take the Health IQ Quiz
High Health IQ men had 70% lower mortality than low Health IQ men and for women the difference was 25%. Overall, those with high Health IQ have 56% lower mortality.Read more details on our research
We negotiated lower rates on life insurance for the health conscious using science and big data.View all lifestyle research
We spent the last few years partnering to get competitive rates for the health conscious. Eventually, we convinced forward-thinking life insurance companies to support our mission.
Secured Special Rates and Better Underwriting
We offer special rates for health conscious runners, cyclists, weightlifters, swimmers, yoga practitioners and athletes like you.
We measure waist to hip ratio in addition to BMI for those with muscular builds.
We minimize the penalty for adverse family health history if you are otherwise healthy.
We help endurance athletes with slow resting heart rates or runner’s heart get better rates.
We measure Tri/HDL cholesterol ratio in addition to HDL ratio for low carb dieters.
We recognize that managing diabetes or hypertension is a lot of hard work. We help the well-managed get the rates they deserve.
We believe the best way to improve the health of the world is to celebrate the health conscious through social and financial rewards.