At Health IQ, our mission is to celebrate the health conscious. While we strive to do this every day by rewarding the healthy lifestyles of our customers with the lowest life insurance rates available, we also want to celebrate our customers as the heroes they are in every ad we run.

We love the passion and commitment of the runners, cyclists, strength athletes, swimmers, well-controlled diabetics, and the general health conscious that put their trust in us. So with our latest ad campaign, we want to continue to feature their passion for health front and center.

That’s why in each of our ads we try to always elevate each individual’s personal bests and start a conversation with open-ended questions such as “What’s your mile time?” or “How many pullups can you do?”

But healthy lifestyles are not only earned in the gym or on the track. That is why we have sought to celebrate the hard work of our friends in the vegetarian and vegan community in our ads, starting with our very first campaign back in 2015. We soon expanded to other healthy lifestyles such as running, cycling, swimming, rowing, high-intensity interval training, weight lifting, and yoga.

Since then, endurance sports like running and cycling have become some of our most popular healthy lifestyles. Lines like “Can You Run an 8-minute Mile?” and “Ride 50+ Miles a Week?” quickly became our battle cry for the health conscious here at Health IQ, and we haven’t looked back since. These are some selected ads from our early days, in no particular order. Please reach out to us and let us know what you think!